Dial-a-DaadiMa

Om Sairam ..

Dial-a-DaadiMa

Take a span of a decade, which just flies by.

Recall the faces of the senior citizens

interacted with you ten years ago.

Now do a reality check - how they are.

Many must have wilted like sunflowers after sunset.

Age catches up. People,even friends, move away finding

that they don't make economic sense anymore.

Many savvy youth in their household

who pole vaulted to prosperity in IT joy ride,

consider the old not fitting the aesthetics of the house.

For some, they are not Strategic fit

in their relationship matrix.

The Dadaji, the Mousi, the Naani , Daadima ...

They can't relate to the laptoppians..

Who, through a fingertouch on mousepad

control the 'millions' of others!

Their workplace teaches ferociously

to measure everything in monetised metrics.

Can you encash this relationship-

securitise and sell..

Dadaji...Mousi...Naani....

Then what is the big deal,they would say.

"We are abandoned. No one calls.

They dont realise that everyone gets old sometime"

Where are the good ol days when

their mere presence was adding so much strength

to the young in the family who constantly

looked up to them for guidance and strength.

When, as little ones, you jumped around in ecstasy

on seeing a Mousi who appeared from nowhere

with clear plans of overstaying your hospitality!

Love ruled.

Hearts basked in the warmth of relationship.

Now we need a major swing in Sensex

to get even a fraction of that happiness

and that too swings back during its return trip!

Seniors who cannot be economically productive

find it difficult to relate to this mad house

the world has become.

And that pathetic condition drove ChemburSeva to

initiate a small step "Dial-a-DaadiMa"

to sensitise the youth.

As many would be aware by now,

we conduct classes for the Slum Youth

for English Speaking(Bol Bindaas),Personality dev and computer basics.

The classes are conducted every Sunday 5 pm to 7 pm.

Around 25 youth participate regularly.

Rain or shine, the classes would never stop.

As a part of the curriculum, Values are taught

through many small projects.

Midnight scholars - Active engagement

Recently a new project was announced-

"Dial-a-DaadiMa".

There are many who are not in the habit

of talking regularly to the seniors

in the family who stay away

from them in distant towns and villages.

The youth have to identify one such senior

(Not only Daadi Ma, any senior citizen in the family)

whom they have not spoken to for many months/years

and should connect to them (may be -care of tel num .)

and speak to them with love and

enquire about their welfare in detail.

And share that experience in the next class briefly.

The entire cost of the call (as some are STD)

was offered tobe reimbursed by us

on producing call details.(Just a declaration)

And thus started "Dial-a-DaadiMa".

To the generation that is overfed with

adlines -Dial-a-Pizza and the like,

dialling a DaadiMa was amusing at first!

But the heart warming stories that were filed thereafter,

by the young ones who discovered the

new Joy of Love that overflew the hearts,

would move even the stone-hearted.

While explaining the way their loved ones

were pleasantly surprised on hearing their little ones' voice

after many months/years, the boys and girls

revisited their precious childhood

and momentarily re-lived.

Dial-a-Daadima experience being shared with the class.

Wearing tie is compulsory for these slum youth.

We shall be rewarding the ones who shared the

touching stories of divine Love -

A trophy with the emblem "Dial-a-Daadima"-

This is our brand equity - Oh! Corporate honchos!

It is beyond your Valuation Metrics.

DaadiMa's smile commands Premium in our world.

Instilling hope in the heart of an abandoned Mousi

is a KPI- (Key Performance Indicator)!

Ensuring that we don't err in taking care of senior citizens

is a Six Sigma initiative!!

We shall strive to undo every bit of

corporatisation of these young kids' lives

through your wicked ads and promos!!!

In a world battered by problems,

Money may 'solve' a few.

But divine Love can 'dissolve' all.

It is a universal solvent,

that we set out to promote silently.

Come.

Discover the joy of sharing Divine Love.

Dial-a-DaadiMa !

Sairam

ChemburSeva

" These days we are ignoring the elders, considering them tobe not useful to society. This is not correct.

..There is immense power in these elders that can be harnessed for the good of the society. ...We must

nourish and nurture these valuable assets and take good care of them."

--- Sri Sathya Sai Baba